— Beer Marketing Busidays 2026—
Discover the Belgian beer culture and help a beer company develop their strategy
ABOUT US
Beer Marketing Busidays - Hénallux Namur
Over 3-4 days, around fifteen students from Businet member schools and Hénallux Marketing Section work on a case study related to beer marketing.
The goal of these Busidays is to explore beer marketing through conferences and hands-on experience, solving a real marketing challenge for a brewing company. The event also offers the opportunity to meet international students and discover the city of Namur.
The Beer Marketing Busidays are part of the activities organized by Businet.
For three days, take on the role of a marketing consultant for a brewery.
Brewery 2026
Du Bocq Brewery story began in 1858 when Martin Belot, farmer in Purnode, brew a beer for the first time in his farm’s outbuildings. At first, the beer was produced only in winter, the staff not being busy with field work outside of the high season. Moreover, the discovery in Purnode of a layer of water exceptional for its quality and quantity, was a great asset.
Today in Purnode, although the Belot family has sold its assets to the Keersmaekers family who has been producing the Corsendonk at the Brasserie du Bocq for over 30 years, and even though the brewery has far exceeded its regional framework, nothing has changed and the values of the company remain intact. We hope and bet that this story will go on much longer and that the beers produced at the Brasserie du Bocq will fill with life the small Condroz village that is Purnode.
Help us champion local breweries for future generations of beer lovers.
Join us and celebrate the art of brewing while helping local breweries.